Like any good citydwellers, we spend a fair amount of our time sitting in traffic. Once you've listened to your meager CD collection a few billion times, it's nice to be able to flip on the car radio and be entertained. Local radio industry expert Lisa Wood points us to the latest station ratings for the Seattle market. It's pretty darned interesting to see what advertisers think we're listening to. Lisa rightly calls out the success of KJAQ's format here in Seattle -- the station's automated 'Adult Hits' system is easily the biggest winner vs. the 2004 ratings period.
But when you look at year-over-year change on an individual station basis, there is a bigger winner than KJAQ.Talk radio KPTK turned in the biggest gain vs. last year with its ratings points jumping nearly 200%. What the hell is KPTK? Turns out, it's good ol pinkie commie radio Air America's Seattle base -- 1090 on your AM dial. Honorable mention should go to KNBQ -- easily the biggest gainer in our car thanks to the gf's affection for 'new' country, Q- Country didn't even exist last summer and already is sniffing 2 points of ratings share.
And the biggest losers? On the other end of the political and ratings spectrum from KPTK 1090, conservative yakker KTTH stunk up the joint dropping nearly 40% from 2004. Ditto!
-- jTags: uptown, seattle, radio, ratings, airamerica, kjack
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